AI Initiative
Driving the Future of Maryland Athletics
Revenue Growth. AI Literacy & Enablement. Sports Performance.
Maryland Athletics is advancing a strategic initiative to strengthen our competitive position in an increasingly complex and fast-moving collegiate athletics landscape.
As expectations continue to rise across revenue generation, competitive success, and digital engagement, we are focused on operating smarter, moving faster, and maximizing the impact of our people and technology.
Led by Athletics IT, in partnership with campus Division of IT (DIT) and select industry collaborators, this initiative is designed to enhance operational effectiveness while building long-term institutional advantage.
Our Strategic Context
Maryland Athletics operates in an environment defined by:
- Growing expectations for sustained revenue growth and financial sustainability
- Intensifying competitive demands across sport programs
- Expanding digital engagement with fans, donors, and stakeholders
- The need to enable staff with modern AI tools that increase operational efficiency and reduce manual workload
- Finite resources requiring disciplined prioritization and optimized time management
Meeting these demands requires thoughtful alignment of people, process, and technology — with a focus on high-impact opportunities that create measurable value.
Our Approach
This initiative is:
- Athletics-led and mission-aligned
- Focused on measurable impact rather than experimentation for its own sake
- Designed to maximize current investments before adding new complexity
- Built in partnership with campus DIT to ensure security, compliance, and scalability
- Structured to explore Maryland-owned capabilities that create long-term advantage
While many elements will remain internal to protect competitive positioning, our direction is clear: modernize intelligently, enable our people, and build sustainable advantage.
What to Expect
Over the coming months, staff can expect:
- AI awareness and enablement sessions
- Demonstrations of workflow-enhancing tools
- Opportunities to identify high-impact improvements within their units
This is an evolving initiative grounded in collaboration, practicality, and measurable outcomes.
Our Three Strategic Pillars
Pillar One
Revenue Growth
Unlocking new, efficient revenue streams through data-driven engagement.
Pillar Two
AI Literacy & Enablement
Provide training to improve Business Processes, Content & Communications, Automation & Intelligent Assistants
Pillar Three
On-Field Performance
Providing cutting-edge AI tools to enhance athlete development and competitive success.
AI Training Series – Introduction
Welcome to our Athletics AI Training Series — short, practical videos designed to help you use AI confidently, responsibly, and efficiently in your daily work. In just 30–35 minutes total, you’ll gain the clarity, guardrails, and hands-on examples you need to start saving time immediately.
Why Athletics Is Doing This Now
College athletics is moving fast — and so is AI. We’re introducing this series now because the opportunity is real: AI can give us capacity back. That means fewer repetitive manual tasks, more consistency across communications and processes, and more time focused on high-impact work that supports our student-athletes and programs.
If we approach this thoughtfully — with the right tools, the right guardrails, and practical use cases — AI becomes a force multiplier for Athletics.
Let’s get started.