Revenue Growth

We are enhancing the way we support revenue-generating operations across Athletics by improving workflows, strengthening data utilization, and modernizing key systems.

Our focus includes:

• Identifying high-impact process improvements across business operations
• Improving coordination and visibility across revenue-supporting functions
• Maximizing the value of existing technology investments
• Evaluating emerging tools where they provide clear strategic benefit

Specific tactics will evolve over time, but our objective remains consistent: build scalable, efficient systems that support sustainable growth.