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Recorded Content

Explore key updates and insights from Maryland Athletics' ongoing strategic initiative to modernize operations and strengthen our competitive edge. These recordings cover the vision, progress, and partnerships driving this effort, including perspectives from Athletics IT, the Division of IT, and campus collaborators. Whether you're catching up or diving deeper, this library offers a firsthand look at how Maryland Athletics is building smarter, faster, and more impactful systems for the future.


Generative AI for Digital Content

The video introduces how generative artificial intelligence (AI) can be used to create and enhance digital content. It explains what generative AI is, how it works, and the ways it helps creators automate tasks like writing, designing visuals, editing media, and generating original digital assets. The focus is on practical insights into using AI tools to improve the speed, quality, and creativity of content production across different formats — from text to video and graphics.


Introduction to TerpAI

The video highlights how TerpAI—a generative artificial intelligence platform associated with the University of Maryland—is being used to support and elevate Terrapin (“Terp”) athletics. It showcases how AI tools can enhance athletic programs by providing smarter technology support, helping with analysis, strategy, and operational improvements that benefit athletes and staff. The content underscores the practical advantages of integrating AI into sports and athletics environments to boost performance and efficiency.


TerpAI: A Deeper Dive into Revenue Generation Functions

The video serves as a continuation of Introduction to TerpAI, with a focus on Revenue Generation Functions. This audience-focused seminar covers specific scenarios using TerpAI. If you have already watched the first video, "Introduction to TerpAI", you can skip to 12:30 to try the sample scenarios closely related to Revenue Generation Functions. All of the content from the start of the video to 12:30 is the same as the first session that was recorded.

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